Level Kids is part of the “Level” master brand, by Chalhoub Group, which aims to be the international luxury reference for the Group’s own retail concepts.
With the launch of Level Kids in early spring of 2016, “Level” aims to add yet another single category concept, which aspires to become the international reference in the children’s luxury category.
Spanning over 10,000 SQM of retail space with over 200 brands, Level Kids is the first concept of its kind devoted to children aged from 0 to 12 years old, offering a comprehensive selection of children’s wear, shoes, accessories, toys and specialised services under one roof.
The unique concept store extends over three floors: one dedicated to premium luxury brands; one to contemporary designers, which also features a shoe area; and a third floor dedicated to urban trend brands, with a specific area for newborn and nursery products.
Chalhoub appointed Redwood to assist with the design, installation and commissioning of the store's entire background music system as well as the three LED features.
The LED screens cover a total area of 140 square meters including custom built wrap-around columns, a huge submarine feature and a triangular 'digital staircase'.
Photos and screen content courtesy of Kin Design, London.